特 色 推 荐
Highlights
本书从消费者的体验感出发，阐述不同类型商业空间的设计重点，呼应其独特的感官、心理体验，以此促成空间价值的提升。全书精选97个国内外特色项目，汇集餐饮、娱乐、会所、零售、售楼部、银行、新型业态、大型综合商业8大类型，不再局限于简单呈现空间形态的设计，也表现了项目的VI、SI系统，力求完整地呈现商业空间的一体化设计过程，帮助设计师获得更深层次的认识，在参考借鉴中取得更多的突破！
This book states the design focus of different types of commercial space from the start of the consumers’ experience, echoing its unique sensory and psychological experience and contributing to enhancing the space value. There are 97 wonderful projects at home and abroad in this book, including eight business types: dining space, entertainment space, clubhouse, retail space, sales department, bank, new business format and large commercial complex. These projects no longer limit to the simply present of the space design, but show VI and SI system of the projects, and strive to complete the integration of the commercial space to help designers obtain a deeper understanding and achieve more breakthroughs!



项 目 介 绍
餐饮
上海烧肉达人天钥桥店
合肥祥和百年酒店餐厅
广州炳胜餐厅
苏州渔家庄
台中轻井泽公益店
濮阳蜀九香中式火锅餐饮店
福州海联汇餐饮空间
江阴刘家大院
台中普罗旺斯法式餐厅
石家庄名家澳门豆捞
沈阳净雅餐厅未来城店
上海义面屋
天津璞御会所餐厅
北京又及餐厅中关村店
奥地利维也纳Albertinapassage餐厅
保加利亚瓦尔纳Graffiti Cafe咖啡馆
郴州唯廷空间音乐餐厅
深圳喜悦西餐酒吧万象城店
罗马尼亚Jazzissimo酒吧
上海港丽餐厅虹口龙之梦店
印度MEZBAN餐厅
马来西亚吉隆坡 Tatsu日本料理餐厅
日本东京银座田岛牛排馆
墨西哥 Morimoto Mexico City
濮阳形隐餐厅
法国巴黎 Phantom餐厅
台北F2E2 LOUNGE
上海麻辣诱惑虹口龙之梦店
北京天水雅居
香港The Loft餐厅
澳大利亚墨尔本皇冠赌场Baci 咖啡馆
深圳大梅沙芭堤雅酒店中餐厅
日本福冈胜博殿餐厅
乌克兰基辅TWISTER餐厅

娱乐
北京橙影院
香港皇室堡精品影院
香港 Star Cinema @ PopCorn
台北京站威秀影城
俄罗斯莫斯科 Kronberk 电影院
武汉畅响会所
富阳乐K量贩KTV
南京麦乐迪KTV新街口店
广州盛世歌城
天津娱乐中心

新兴业态
日本姬路HARMONIE H婚庆广场
广州南湖锦博国旅城
广州方所
上海墨啡文化吧
上海外滩Sotto Sotto

会所
合肥意兰亭会所
福州古逸阁茶会所
福州揽胜酒庄
杭州一味坊会所
江阴敔山湾会所
海南观澜湖火山岩矿温泉
西班牙马略卡岛Castell dels Hams酒店游泳池&SPA
深圳金航水疗城
北海天隆三千海高尔夫会所
美国纽约维京大西洋JFK会所
广州银城红酒会所
广州凯旋门国际会所
杭州万科公望主会所
巩义渝富桥商务会所
南京云深处会所

售楼部
桂林花样年花样城售楼处
上海华屋馆
重庆山与城销售中心
杭州西溪MOHO售楼处
新竹六艺售楼中心
无锡保利达江湾城一期行销中心
成都大源国际中心售楼部
成都浣花香售楼部
天津万科东丽湖售楼处
嘉兴蓝光地产名仕公馆售楼处
青岛中海紫御观邸售楼中心
台北敦南枢苑
新北台湾科学园区售楼处
新竹雍河接待中心
台中国泰璞汇接待中心

零售
合肥观茶天下
西班牙格拉纳达Store Reform
斯洛文尼亚Zlatarna Celje珠宝大街旗舰店
上海爱徒奢华旗舰店
上海HEIRLOOM概念销售店
北京CATALOG旗舰店
台北Deborach亚洲旗舰店
珠海启尔红酒酒具专卖店
香港NIKE FUSE概念店
英国伦敦monki专卖店
澳大利亚墨尔本candy room 零售店

大型综合商业
广州太古汇
深圳京基百纳空间
马来西亚吉隆坡满家乐购物广场

银行
波兰华沙PKO 银行
波兰华沙ING银行
杭州中国建设银行浙江省总部

Project Overview
DINING SPACE
Yakiniku Master Restaurant, Tian Yao Qiao, Shanghai, China
Restaurant in Xianghebainian Hotel, Hefei, China
Bingsheng Restaurant, Guangzhou, China
Yujiazhuang Restaurant, Suzhou, China
Eastern Zen Karuisawa Restaurant, Taichung, Taiwan
Shujiuxiang Chinese-style Hotpot Restaurant, Puyang, China
Hailianhui Restaurant, Fuzhou, China
Liujia Compound, Jiangyin, China
Provence, Taichung, Taiwan
Macao Doulao, Shijiazhuang, China
Jingya Restaurant, Future Town, Shenyang, China
Pasta House, Shanghai, China
Puyu Restaurant, Tianjin, China
P.S. Restaurant, Zhongguancun, Beijing, China
Albertinapassage, Vienna, Austria
Graffiti Cafe, Varna, Bulgaria
Waitin Space, Chenzhou, China
Xiyue Restaurant, MIXC, Shenzhen, China
Jazzissimo Lounge, Romania
Charme Restaurant, Hongkou District, Shanghai, China
Mezban Restaurant, India
Tatsu Japanese Cuisine, Kuala Lumpur, Malaysia
Glinza Steak Tajima, Tokyo, Japan
Morimoto Mexico City, Mexico
Xingyin Restaurant, Puyang, China
Phantom Restaurant, Paris, France
F2E2 Lounge, Taipei, Taiwan
Spice Spirit Restaurant, Hongkou District, Shanghai, China
Celestial Restaurant, Beijing, China
The Loft, Hong Kong, China
Café Baci, Crown Casino, Melbourne, Australia
Pattaya Hotel Chinese Restaurant, Shenzhen, China
Restaurant SABOTEN, Fukuoka, Japan
Twister Restaurant, Kyiv, Ukraine

ENTERTAINMENT SPACE
Orange Cinemas, Beijing, China
Boutique Cinema @ Windsor House, Hong Kong, China
Star Cinema @ PopCorn, Hong Kong, China
Q Square Vieshow Cinema, Taipei, Taiwan
Kronverk Cinema, Moscow, Russia
Echo Club, Wuhan, China
Le K KTV, Fuyang, China
Melody KTV, Xinjiekou, Nanjing, China
Shengshi Gecheng Clubhouse, Guangzhou, China
Entertainment Center, Tianjin, China

NEW BUSINESS FORMAT
Harmonie H at State Himeji Bank, Japan
Nanhu Travel City, Guangzhou, China
Fang Suo Commune, Guangzhou, China
Cultural Bar, Shanghai, China
Bund Sotto Sotto, Shanghai, China

CLUBHOUSE
Yilanting Clubhouse, Hefei, China
Guyige Tea House, Fuzhou, China
Lansheng Winery, Fuzhou, China
Yiweifang Clubhouse, Hangzhou, China
Yushan Bay Clubhouse, Jiangyin, China
Volcanic Mineral Springs and Spa Complex, Haikou, China
Pool and Spa Area for Castell dels Hams, Majorca, Spain
Golden Air Spa City, Shenzhen, China
The Horizon . Three Thousand Sea Golf Clubhouse,Beihai, China
Virgin Atlantic JFK Clubhouse, New York, America
Yincheng Red Wine Clubhouse, Guangzhou, China
Kaixuanmen International Clubhouse, Guangzhou, China
Wanke Gongwang Clubhouse, Hangzhou, China
Yu Fu Qiao Business Clubhouse, Gongyi, China
Yunshenchu Clubhouse, Nanjing, China

SALES OFFICE
Fantasia Town Sales Office, Guilin, China
Hua House in Shanghai, China
Mountain and City Sales Office, Chongqing, China
Sales Center of Xixi Moho, Hangzhou, China
Six Art Housing Sales Center, Hsinchu County, Taiwan
Le Cove City Sales Office, Wuxi, China
Sales Center of Dayuan International Center, Chengdu, China
Huanhua Perfume Sales Center, Chengdu, China
Sales Center of the Wave, Tianjin, China
Sales Center of Celebrity Mansion, Jiaxing, China
China Overseas Violet Palace Sales Office, Qingdao, China
The Dyna's Center Garden Reception Center, Taipei, Taiwan
Sales Office of Taiwan Science Park, New Taipei, Taiwan
Yonghe Reception Center, Hsinchu, Taiwan
The Puhui Reception Center, Taichung, Taiwan

RETAIL SPACE
Understand World Tea, Hefei, China
Store Reform, Granada, Spain
Zlatarna Celje Jewellery High Street Flagship Store, Slovenia
Attos Boutique, Shanghai, China
Heirloom Luxury Bag Store, Shanghai, China
CATALOG Flagship Store, Beijing, China
The Asian Flagship Store of Deborach, Taipei, Taiwan
Cheer Red Wine Set Exclusive Shop, Zhuhai, China
NIKE FUSE, Hong Kong, China
Monki 3 Sea of Scallops, London, Britain
Candy Room Retail Store, Melbourne, Australia

LARGE COMMERCIAL COMPLEX
Taikoo Hui, Guangzhou, China
KK Mall, Shenzhen, China
One Mont Kiara, Kuala Lumpur, Malaysia

BANK
PKO Bank Polski Private Banking, Warsaw, Poland
ING Corporate Banking, Warsaw, Poland
Zhejiang Headquarters of China Construction Bank, Hangzhou, China

精 彩 文 摘
Digest Highlights

餐饮
身心飨宴
餐饮空间是人们进行用餐、会晤交流等休闲活动的场所，主要包括餐厅、饭店、宴会厅、酒吧、咖啡厅、茶座等。
现代生活发展水平有所提高，大众品味也随之提升，人们在享受美味的同时，更注重对空间与服务的体验感。设计师通过便利的功能分区、风格定义、照明色彩、装饰陈设等，营造一个独具个性化的餐饮空间氛围，带给食客从舌尖到心灵的独特盛宴。其中风格的定义是整体空间设计中的灵魂，能起到响应主题、吸引食客、增强食欲等作用。另一重要原则，则是通过色彩与照明的相互对比运用，改变室内气氛，增加空间感，削弱室内原有缺陷。通过对空间的塑造，满足食客对食物以外的感官追求，品味另一场精神饕餮。

Dining Space
For a Pleasant Dining Experience
Dining space is the place where guests enjoy dining and communications. Its functional forms mainly cover restaurant, banquet hall, cafe, tea house and etc.

The taste of the public becomes harder and harder to satisfy as life standard of modern society improves, and peoples’ demands for an excellent experience on space and service get eager while enjoying the delicate foods. In this case the designer creates a dining space with unique atmosphere to bring guests the peculiar feast from tongue to soul, through convenient functional areas, styles, lighting colors and furnishing. The definition of style is the soul of space design, a method which would echo with the design theme, attract eaters and activate appetite. The contrast use of colors and lightings can adjust the interior mood and enhance the spacious sense in the space by shivering the native defects. The shape of space can not only satisfy the guests’ sensory demands for delicious foods but also provide them with a spiritual feast.

大型综合商业
多元需求

现代大型综合商业结合了绿色景观、游乐活动、文娱设施、购物休闲、文化展示等，是购物娱乐、休闲生活的重要场所，有“城市大起居室”之称。而这种包罗万象的综合体，由原先单一的购物活动转变成一个多元化体验和交流的综合过程。
大型综合商业为人们提供了购物、交流、观光休闲空间，同时将商业人流高效地组织到交通中去，因此动线与流线规划成为这类空间的重点设计。常表现为多重立体化的构成形态，在水平流线网络之间，布置大量垂直交通工具与连接工具，形成多重空间流线的连接节点，把功能场所很好的连接在一起，让消费者快速便利地享受各种功能需求。另外，商业空间的采光也是空间设计中必须要注意的问题，丰富的光源能起到提升空间通透感与立体感的作用，为消费者提供一个舒适的购物与休闲娱乐环境，增强消费欲望。

Large Commercial Complex
Diversified Needs

Large modern commercial complex is the important place for people to enjoy shopping, entertainments and casual living. It combines with green landscape, recreational activities, cultural facilities, shopping and entertainment, cultural display, etc, so it enjoys a reputation of “the living room in a city”. This kind of all-embracing commercial complex has witnessed the transformation from single shopping to diversified experiences and communications.

Large commercial complex provides people with shopping, communicating and sightseeing spaces. At the same time, it efficiently organizes commercial people stream into the traffic, so moving line and streamline become the design focus in this kind of spaces, usually marked by diversified and stereoscopic forms. A large number of vertical forms of transportation function as the link among diversified spatial streamlines so as to achieve a perfect combination of all the functional spaces. In addition, day lighting is also worthy of notice as abundant light sources can improve the transparent feel and stereoscopic vision in the space to provide customers with a pleasing and comfortable shopping environment. Thus, the design finally stimulates consumption.

娱乐
感官刺激

娱乐类空间是人们进行公共性娱乐活动的场所，它的主要类型包括电影院、歌舞厅、卡拉OK厅、KTV包房、电子游艺厅、棋牌室、台球厅、娱乐城/娱乐中心等。
随着娱乐形式的多元化和大众品位的提升，娱乐空间逐渐倾向于通过环境和服务来吸引顾客的眼球，空间设计的重点也因此转向于现场气氛的营造。设计师通过照明、空间形态、色彩等的设计将娱乐空间与情绪感受完美结合，最大限度地满足人们的各种娱乐欲望。在营造浓烈娱乐氛围的基础上，空间风格的独特性是整个设计的灵魂所在，也是吸引消费者的重要砝码。此外，注重空间形态对视觉效果和听觉效果的影响，也是这类型空间设计师需要特别遵循的原则。这些原则共同打造出个性鲜明、具有强烈感官体验的娱乐空间。

Entertainment Space
Sensory Stimulation

Entertainment space is the place where people hold public recreational activities, so it includes cinemas, dancing halls, karaoke bars, KTV rooms, electronic game rooms, chess & poker rooms, billiards rooms and entertainment city, etc.

With the diversification of recreational forms and the promotion of public taste, entertainment space is inclined to attract customers through environment and services. The design focus is thus oriented to the creation of the atmosphere on site. Designers achieve the perfect combination of entertainment space and emotional feelings by the design of lighting, spatial forms and colors, so as to meet people’s entertainment desires as possible. On the basis of creating a strong atmosphere, the highlight of the design lies in the unique space style, which also plays an important role in attracting customers. Meanwhile, the design emphasizes spatial forms, which could have an effect on vision and hearing. In this way, designers could create individuated and sensory-stimulated entertainment spaces.

会所
品味风格

会所从字面上理解就是会员制娱乐场所，它不仅是会员与朋友休闲聚会的场所，也是一种财富的象征和身份标签。这种空间设计的重点主要是放在风格的选择上，不同设计风格的选择不仅可以体现会员的品位和档次，也能够体现出其所针对人群的喜好和特点。
设计师通过对空间造型的设计确立不同的风格。规律的重复造型，能给人稳定和平和的感觉，空间的风格通过偏暗的色调和具有质感的色彩表现稳重大气；自由的、不对称的、富有韵律的造型，会使室内气氛跳跃、热闹，给人以愉悦和兴奋的感受；古典式的造型为空间增添端庄古朴的韵味，给人以奢华、尊贵的享受；简洁、现代的造型，塑造出一种简约、利落的气质。这些风格的选择成为整个会所空间设计的点睛之笔。

Clubhouse
To Enjoy the Style

Clubhouse can literally be interpreted as the membership entertainment space, which is not only the place for club members and friends to gather, but also a symbol of wealth and an identity tag. The design focus of this kind of spaces lies in the selection of the style because different styles show the taste or grade of club members and embody customers’ preferences and characteristics.

The design of space form defines the space style; a regular form could let people immersed in a gentle atmosphere; the space style can be dominated by dark tone and textured colors to show the magnificence; a free form could bring a lively interior atmosphere and thus makes people happy or excited; a classical style form could add primitive simplicity to the space and thus gives people a unique luxury experience; modern style space form could create a concise temperament. In a word, all the styles mentioned above could be the finishing touch to the design of clubhouses.

零售
心理博弈

优秀的零售空间设计，可以大大的提高消费者的兴趣，促进其对产品和品牌的认知。因此零售空间的设计更多是一场设计师与业主、顾客的心理博弈。设计师借助设计语言来实现成功销售的目的，也满足人们的购买欲和获得优质服务的要求。
要打造一个优秀的零售空间，在设计上首先必须做到形式、风格上统一协调，这是零售空间设计的基本出发点。其次，店面装饰应避免过多、过杂，在处理手法上遵循简练、明确的原则，不仅体现装饰的性格，也方便引导顾客购物。同时，店铺的入口和橱窗是装饰的重点，需要在用材、用色和其他手法上加以强化。此外，还需通过空间造型、店徽、员工制服、手袋等加强店铺的识别性和招徕性，有助于品牌形象的建立和产品销售。

Retail Space
A Psychological Game

A good retail space design can greatly stimulate the consumers’ interests as well as their cognition of the brand and its products, so the design of it is a psychological game among the designers, owners and consumers. The designer will rely on the design languages he use to realize his sales objectives and satisfy the consumers’ desire to purchase and demands for first-rate service.

The harmony in form and style is the very first step guide to a successful retail space design as well as a basic start point. Gaudy and complicated decoration should be avoided. And simple, clear principle is a preference to show decorative style and guide consumer in shopping. Entrance and show windows designs are of great importance, so they must be highlighted by materials, colors and other design techniques. Space form, logo, staff uniform and package are necessary methods to strengthen the shop identity. They are good for brand image establishment and products sales.

售楼部
情境体验

售楼处作为楼盘形象展示的主要场所，不仅仅是接待、洽谈业务的地方，还是现场广告宣传的主要工具，通常也是实际的交易地点。因此，作为直接影响客户第一视觉印象的售楼处设计，一定要形象突出，体现楼盘特色，同时能激发客户的良好心理感受，增强购买欲望。
现在，越来越多的售楼处倾向于提供给顾客以情境体验，让他们可以更加清晰地了解自己的未来家园。从这一角度出发，售楼处的设计风格首先应该与整个楼盘的风格、定位相吻合。同时，注意内部功能分区合理、动线组织流畅，其中的重点区域如展示区，不仅要在造型、材质、摆设等方面强调简洁和大气，还需要借助灯光组合和色彩等设计元素，合理布局空间，为客户提供极具煽动力的体验性场景。

Sales Office
Situational Experience

Sales office as the main place for house image display is not only the place for business reception and negotiation but also the major advertising medium on the site. Barring accidents, it will become the actual trading site. The design of sales office can largely affect the first impression of the customers on the house products, so it must have a prominent image which shows the houses’ features and can evoke a pleasant feeling in the customer’s heart to stimulate their desire to buy.

Today, more and more sales offices provide their consumers with situational experience because that can give them a clear idea about their future homes. In this case, the design style of the sales office should first keep in consistent with the overall style and positioning of house program. In addition to it, great care must be given to a scientific functional layout and smooth circulation organization, especially for the core zones. For instance, the display area must be concise and elegant in form; materials and furnishing, and its lighting system as well as color scheme must be carefully designed so as to provide consumers with experiential scene of strong appeal.

新兴业态
创意之旅

新兴业态通常以一种多业态混合的方式出现，它的存在主要是因为中国消费者的自我意识在逐渐觉醒，对个性化的需求越来越强，而对同质化商业场所的接受度则越来越低。目前，新兴业态在书店、婚纱店、旅游地产、商业中心等方面都有所发展。
在设计上，这类型的空间对文化氛围的要求较高，大多数的空间追求巧妙而具有意境的布局，功能分区清晰的同时，也希望呈现一种别样的品质。空间的装饰一般主打怀旧、复古、文化、科技等，强调出空间的独特氛围。此外，在材料选择上，新兴业态多倾向于选择一些具有文化质感的材料，如木纹砖、青石板、大理石、铁艺栏杆等。正是借由这些空间元素，新兴业态引领着商业业态的转型，为更多的人带来一场创意的体验之旅！

New Business Format
A Creative Journey

New business format always appears as a mixed business, and it appears because the Chinese consumers’ self-consciousness is gradually wakening up, and their desire for customized service gets more and more eager, while the acceptance for similar commercial place becomes weaker than before. Currently, it has already achieved some developments in businesses, like bookstore, bridal boutique, tourism real estate agency, commercial center and so on.

New business format is very demanding about the cultural atmosphere in the space. Most spaces of its kind seek for smart and poetic space layout of clear functional zones and unique space quality. Its space decoration tends to adopt retro and nostalgia theme and integrate culture and high techniques to bring out a unique atmosphere in the space. And materials of cultural sense are its preference, such as wood-grain brick, bluestone slate, iron railing, etc. It is these elements that help it transform its business format and bring more people a creative journey.

银行
个性设置

银行属于金融业态商业空间，对内是一个办公机构，对外是一个服务平台。作为办公类商业空间，既要充分展示银行的实力，又要展示特有的企业文化和大众亲和力，及以人为本的经营理念。因此空间设计应当注意整体空间的标准化、功能化与个性化，借此以树立一个严谨而独特的企业形象。
空间风格通常偏向现代、简约，线条流畅、通透，功能区间清晰，回避过多繁复的装饰。此外，空间设计要反映企业文化与自身个性化特点，主要通过色彩与灯光的设计来突出体现，这项设计是银行空间设计的重点。银行色彩与灯光的设计要在遵循空间设计的基础上进行，作为办公空间，并不像娱乐空间般以营造浓烈的色彩与强调视觉冲击，银行空间强调的是空间的质感，营造舒适、明快、简洁的氛围。此外，针对客户的需求，倡导个性化服务，提供全方位功能设置也是银行空间的设计要点。

Bank
Customize Design

Bank is a commercial space of financial industry, an office organization to its inside environment and a service platform to the public. As a commercial space, it should not only fully show the solid strength of the bank company, but also demonstrate the unique enterprise culture, public affinity and people-oriented operation philosophy. Its space design should pay particular attention to the standard, function and personality of the overall space so as to create a rigorous but unique enterprise image.

Bank space tends to be modern, simple, and drafty, of smooth lines and clear functional layout. Yet it is very aware of getting rid of too heavy or complicated decorations. Space design is the key to a bank’s success, because it must be able to reflect the enterprise culture and its personality. And this will be achieved by a right color scheme and lighting design basically. The design of bank colors and lightings must be conform to its space design. As an office space, it stresses a textured space of comfortable, bright and simple environment, instead of entertainment space of strong colors and visual impact. It also advocates customized service and multi-functional settings based on customer needs.